Online SEO Course

Online SEO Course teaches you step-by-step all the strategies necessary to rank your website higher on Google. This training helps you understand how the algorithm works and achieve lasting success in search results. It focuses on real-world SEO practices , not theory.

Why Online SEO Training?

SEO is no longer just technical know-how; it's the art of understanding user intent. In this training, using the Vision 360 approach, you'll learn Google's ranking criteria and content algorithms based on data.

• You will learn to produce content according to Google's EEAT (Experience, Expertise, Authority, Trust) principles.
• You analyze and optimize real websites.
• You use SEO tools (Search Console, Ahrefs, Screaming Frog, PageSpeed Insights) at a professional level.

Training Model: Vision 360 SEO Approach

Online SEO Training is a hands-on version of Vision 360's "Search Engine Optimization" module. The goal is organic revenue generation , not rankings. Each participant works on their own website or sample project.

Training Format

• 100% online, lifetime access
• Modules progressing with practical examples
• Real SEO audit, reporting and strategy development
• Constantly updated content

Educational Content

1. SEO Basics and Google Algorithm

SEO is impossible without understanding Google's workings. This section examines algorithm updates and ranking factors.

• Indexing and crawling structure of search engines
• The importance of Core Web Vitals (LCP, FID, CLS) metrics
• Google Helpful Content Update and spam filters

2. Technical SEO

The technical structure required for the website to be crawled correctly by search engines is established in this module.

• Site speed and mobile compatibility optimization
• SSL, robots.txt, sitemap.xml, and canonical tags
• 404, redirect and directory management
• Using schema markup and structured data

3. On-Page SEO

Each page is optimized for its own keyword. This module directly impacts content and page layout.

• H1–H3 heading hierarchy and keyword placement
• Meta title and description optimization
• Internal link structure and page authority building
• Image SEO (alt text, lazy loading, file size management)

4. Content SEO and User Intent

Content is designed to be user-focused, not just search engine-focused. Content is created in accordance with Google's "Search Intent" system.

• Distinguishing between information, navigation, and transactional intent
• Featured Snippet and AI Overview compatible content formats
• LSI (Latent Semantic Indexing) and semantic word usage
• Building topic authority with the Pillar–Cluster content strategy

5. Off-Page SEO and Backlink Strategy

For Google, authority is measured by external links. This module develops secure and sustainable backlink strategies.

• DoFollow–NoFollow balance
• Backlink profile analysis (Ahrefs, Semrush)
• Directory listings and business profiles for local SEO
• Use of social signals for brand awareness

6. Analysis, Reporting and Performance Tracking

SEO isn't just about implementation; it's about the art of measurement. At this stage, all work is reported, and data-based decision-making is gained.

• Google Search Console performance reports
• Goal conversion tracking with Analytics
• Heatmap (Hotjar, Microsoft Clarity) analyses
• A/B testing and page optimization cycle

6-Week Implementation Plan

• Week 1: SEO basic concepts and site analysis
• Week 2: Technical SEO fixes
• Week 3: Keyword research and content planning
• Week 4: On-page SEO optimizations
• Week 5: Backlink and content distribution strategy
• Week 6: Performance measurement and results reporting

Who is it suitable for?

• Digital marketers who want to learn SEO at a professional level
• Business owners who want to optimize their own site without relying on agencies
• Those who want to work as freelance SEO consultants
• E-commerce managers who want to increase their organic traffic

What You Will Gain at the End of Training

• Ability to professionally optimize your own website
• Achieving lasting success in Google rankings
• Ability to prepare SEO reports and measure performance
• Creating a long-term organic traffic strategy

The result: Not just visible, but permanent

Online SEO training transforms you into a master of the algorithm, not a slave to it. It not only ensures rankings but also sustainable organic growth. You'll see the immediate results of every optimization, turning SEO into a skill.

Communication

Email: info@candavarci.com

Note: Training content is customized based on the participant's industry and current SEO level.