One-on-One Meta Ads Course

One-on-one Meta Ads Course provides hands-on learning about Facebook and Instagram ads. It's not a ready-made course, but a professional mentoring process conducted using your account and data. The goal is to understand and test the Meta Ads algorithm and build a sales system specifically for your brand.

Why One-on-One Training?

Successful ad management on meta platforms isn't just about understanding the dashboard; it's about balancing strategy, targeting, and content. Through one-on-one mentorship, you'll set up your account with the instructor, create your campaign, and analyze it based on real conversion data.

• The application is made on the real business account.

• Strategy, targeting, creative and budget optimization are implemented step by step.

• Results are reported weekly and improved together.

Training Content: Vision 360 Meta Ads Module

This module includes Vision 360's professional building blocks for " Google & Meta Ads ." All steps are personalized to your industry and target audience.

1. Understanding the Meta Algorithm

Meta Ads aim to be effective where customers are "discovering." Training teaches how the algorithm learns, collects data, and determines ad ranking.

• Ad ranking logic (auction & relevance score)
• Learning phase management
• Campaign optimization events (event tracking)

2. Campaign Strategy and Type Selection

The first step is to clarify the ad objective. This step in the training follows the same pattern as the campaign architecture in the Vision 360 module:

• Traffic Campaign: To attract qualified visitors to the website
• Remarketing: To retarget those who visited but did not convert
• Lead: To receive direct communication via form or WhatsApp
• Test Campaign: To measure new audience and content ideas

The recommended budget distribution for the first 3 months is 40% traffic, 30% remarketing, 20% leads and 10% test campaigns according to the Vision 360 plan.

3. Target Audience and Segmentation

The right ad becomes meaningful when it reaches the right person. In this part of the training, we'll build your target audience analysis from scratch with you:

• Core Audience: Age, location, interests, behavior
• Custom Audience: Website visitors, interactors, customer list
• Lookalike Audience: New audiences that look like your best customers

These segments are validated through weekly A/B tests. Test results are evaluated based on CTR, CPC, and CPA metrics.

4. Advertising Content and Creative Development

The meta algorithm prioritizes content based on "attention span" and "engagement rate." Therefore, creative creation is not just a design process; it's a strategic one.

• Primary Text: Gives the message in 3 seconds and includes CTA.
• Visual: Vertical format, contrasting colors, minimal text design.
• Video: First 5 seconds rule, brand logo in the last frame.
• CTA Button: Targeted calls such as “Get a Quote”, “Sign Up”, “Send Message”.

5. Implementation and Optimization Process

All practices are done live on your ad account with the instructor.

1. Business Manager setup and verification
2. Pixel setup and GA4 connection
3. Creating a campaign structure (Campaign → Ad Set → Ad)
4. Budget optimization (20% increase rule)
5. Daily performance monitoring and reporting

6. One-on-One Action Plan

According to Vision 360's action plan system, the 6-week process progresses as follows:

• First 24 Hours: MetaBusiness account setup, Pixel integration, target audience preparation
• First Week: Traffic campaign is live, testing begins with a daily budget of 50–100 TL
• First Month: Visitor data is collected, remarketing is activated
• Months 2–3: Successful campaigns are scaled, new lead generation campaigns are opened
• Months 4–6: Lookalike audiences are deployed and automation features are tested.

Who is it suitable for?

• Business owners who want to manage their own brand's Meta ads professionally
• Digital marketing experts who want to establish an agency or work freelance
• E-commerce entrepreneurs who want to increase their sales
• Anyone who wants to learn how to use their advertising budget efficiently

What You Will Gain at the End of Training

• Ability to set up, manage and optimize own Meta ad account
• Ability to create data-based targeting and content strategies
• Ability to install Pixel, GA4 and Event Manager integrations
• Systematic campaign management that increases conversion rates

Result: Learn by Practice, Produce Real Results

One-on-one Meta Ads Training differs from traditional video courses. You work live with the instructor, analyzing and improving your performance each week. Ultimately, you can manage your own brand's digital growth without relying on others.

Communication

Email: info@candavarci.com

Note: The training process is customized based on your industry and advertising background.