One-on-One Google Ads Course

Unlike pre-recorded courses, the One-on-One Google Ads Course is a fully personalized, hands-on program. You’ll work directly with the instructor, setting up, measuring, and optimizing real campaigns in your own account.

The goal is not to memorize the Google Ads system but to integrate it into your own business model and manage it profitably.

Why One-on-One Training?

The most effective way to learn Google Ads is through direct, hands-on practice. With the Vision 360 approach, this training is shaped around your own data, campaigns, and target audience — not theory. In each session, you share your screen with the instructor and build a personalized strategy together.

You’ll work on real accounts, producing real results — not simulations.

You define your own negative keyword list, bidding strategy, and budget structure.

A 6-week growth plan is tracked with one-on-one performance reports.

Training Content: Vision 360 Google Ads Module

The training content is adapted from the “Google Ads Implementation Plan” module of the Vision 360 program. Each stage is personalized according to your business goals.

1. Strategy Development

In the first step, the campaign objective is clarified. The focus is on capturing users who are closest to making a purchase, which is why the Search Network Ads take priority.

• Keyword Selection: Start with phrase match and create a negative keyword list.

• Bidding Strategy: Use manual bidding for the first 3 months, then transition to data-driven smart bidding.

• Data Tracking: Connect GA4 and Search Console to ensure proper data monitoring.

2. Implementation Steps

All stages are conducted one-on-one, with the instructor providing live guidance directly on your account.

• Account Setup: A new account is created, and all automated settings are disabled.

• Analytics & Tag Manager Integration: All tracking codes are connected.

• Keyword Research: A broad list is prepared, and key opportunities are identified.

• Campaign Structure: Separate ad groups are created for each product or service.

• Ad Testing: 3–5 variations are tested, and the ones with the highest CTR and conversion rates are selected.

• Daily Optimization: Negative keyword checks, budget adjustments, and bid updates are performed regularly.

3. Real Project Implementation

Throughout the training, you don’t just work on examples — you work on a real project from your own business. The following application model serves as the foundation:

• Campaign Name: “Video Editor Istanbul”

• Ad Groups: General Video Editing – Reels Packages – Content Production

• Keywords: “video editor price,” “reels editing service”

• Negative Keywords: “free,” “course,” “download”

You apply this structure directly, adapting it to your own industry.

4. 6-Week Evolution Plan

The one-on-one training process is built around step-by-step performance improvement:

• Week 1–2: Discovery phase – use a broad keyword pool and apply aggressive negative targeting.

• Week 3–4: Optimization – focus on the top 10–20 keywords and remove underperforming ones.

• Week 5–6: Maturity – convert successful keywords to broad match and apply advanced strategy.

5. Golden Rules and Budget Management

• Max Performance Campaign: Don’t activate if the budget is low or data is insufficient.

• Budget Rule: For daily budgets below 750 TL, use only the Search Network.

• Bid Automation: Don’t switch to smart bidding without sufficient data.

• Phrase Match: Always use phrase match keywords. They deliver the most reliable results.

Who Is It For?

• Business owners who don’t want to hand over their ad budget to external agencies

• Digital marketing professionals who want to make decisions based on real data

• E-commerce managers, entrepreneurs, and small business owners

• Freelancers looking to grow their own business

What You’ll Gain by the End of the Training

• Ability to manage your own Google Ads account from start to finish

• Skills in strategic targeting, bidding, and budget optimization

• Competence in analyzing conversion data and calculating ROI

• Expertise in achieving proven results through real advertising campaigns

By the end of the One-on-One Google Ads Training, you’ll be able to handle every process that agencies in your industry manage — completely on your own. This isn’t just a training program; it’s the process of building your own digital advertising system.

Contact 

Email: info@candavarci.com

Note: The duration and content of the training are customized based on your industry and current knowledge level.