Online Meta Ads Course

Online Meta Ads Course teaches Facebook and Instagram ads not just through buttons but through the logic of the algorithm . Its goal is to help you create profitable ad campaigns by accurately analyzing your target audience. Integrated with the Vision 360 system, this training not only teaches theory but also puts it into practice on real ad accounts .

Why Online Meta Ads Training?

Meta platforms boast over 3 billion users. However, this potential only pays off with the right messaging, targeting, and optimization. This training will teach you how to think data-driven in Facebook and Instagram ads.

• Instead of spending a random budget, you establish a conversion-focused system.

• You learn to target, test, and optimize with real data.

• You can manage your campaigns for both brand awareness and sales returns.

Educational Model: Vision 360 Approach

Online Meta Ads Training is the hands-on version of the "Ad Management" module of the Vision 360 Digital Marketing Program. It focuses on results, not theory. All steps are conducted through one-on-one mentoring and applied to real business accounts.

Training Format

• 100% online and hands-on content

• One-on-one project-based mentoring

• Performance analysis with real ad data

• Lifetime access and continuously updated resources

Educational Content

1. Understanding the Meta Advertising Ecosystem

You'll learn how Facebook and Instagram algorithms work. The goal: To understand the logic behind the question, "Why is this ad shown to this person?"

• Learning phase of the meta algorithm
• Advertising objectives: awareness, traffic, engagement, conversion
• Audience layers: core, custom, and lookalike audiences

2. Targeting and Audience Segmentation

A segmentation strategy is created to show the right message to the right person.

• Custom Audience: Website visitors, email list, video viewers
• Lookalike Audience: New potential customers who look like existing customers
• Exclusion: Preventing further contact with existing customers

3. Advertising Creative and Message Design

Ad copy and visuals are the primary factors in determining conversion rates. In this training, you'll learn how to create content in the formats the algorithm prefers.

• Primary Text: Short description that grabs attention in 3 seconds and includes a CTA
• Image & Video: Vertical format, minimal design, clear contrast
• CTA Buttons: Targeted action (Buy, Get Offer, Sign Up)

4. Campaign Setup and Testing Process

Campaigns can't be optimized without testing. The Vision 360 system implements a three-stage testing model:

• Stage 1: 3 different targeting (e.g. interest, behavior, lookalike)
• Stage 2: 3 different creatives (video, carousel, image)
• Step 3: The combination that works best is scaled to the new budget

5. Conversion Tracking and Pixel Management

Accurate measurement is the foundation of a successful campaign. This module walks you through the steps of setting up Facebook Pixel and Event Manager.

• Pixel setup and GA4 connection
• Event configuration (ViewContent, AddToCart, Purchase)
• UTM tagging and campaign reporting

6. Optimization and Scaling

If the ad works, you need to learn to scale. Vision 360 teaches you how to scale without losing performance:

• Determining the best performing ad set
• Budget increase: 20% rule (learning phase intact)
• Shifting to cold targeting with new lookalike audiences

Application on a Real Example

Throughout the training, live practice is conducted using your own brand or a sample project. For example:

• Campaign Name: “Online Education Promotion Campaign”
• Goal: Conversion (Lead Form)
• Audience: Web visitors + Lookalike 1%
• Creative: Vertical video introducing the training + CTA “Watch a Free Demo”

Results are monitored with instant reports, analyzed and improved by the instructor.

6-Week Learning Process

• Week 1: Meta Ad Ecosystem and Account Setup
• Week 2: Target Audience and Segmentation
• Week 3: Creative Design and Advertising Copy
• Week 4: Testing and Conversion Optimization
• Week 5: Pixel Management and Data Tracking
• Week 6: Budget Scaling and Performance Reporting

Who is it suitable for?

• Business owners who want to manage their own brand's advertising professionally

• Marketing professionals who work freelance or want to establish an agency

• E-commerce entrepreneurs who want to increase their sales on meta platforms

• Digital strategists who want to develop data-driven decision-making skills

What You Will Gain at the End of Training

• Ability to set up and manage your own Meta ad account from start to finish
• Ability to create ad copy, targeting and creative strategy
• Ability to track conversions, report, and analyze ROI
• Establishing a sustainable profit model by using your budget efficiently

The result: Data-Driven Advertising

Online Meta Ads Training transforms you from just an ad-runner into a strategic media buying expert . You'll analyze the data behind each campaign, predict algorithm direction, and manage your budget effectively. This is a system built on planned profits, not random clicks.

Communication

Email: info@candavarci.com

Note: Training duration and sample projects are customized according to the participant's industry.