Online Google Ads Course

The Online Google Ads Course teaches the strategy of capturing customers exactly at the moment of their need. The goal is to set up, optimize, and scale Google Ads campaigns effectively. By the end of the training, you’ll be able to manage efficient, sustainable, and profitable ads in your own account.

1. Strategy: The Right Starting Point

Advertising budget efficiency begins with the right strategy. In the Vision 360 approach, the priority is Search Network Ads. This network targets users who are closest to making a purchase, focusing on potential customers who are actively searching for solutions.

• Keywords: Start with phrase match. The negative keyword list is updated regularly to block unwanted traffic.

• Bidding Strategy: Use manual bidding for the first three months. Once enough data is collected, you can switch to smart bidding (optional).

2. Implementation Steps

In this section, the training is entirely hands-on. Each participant sets up their own advertising account step by step.

• Account Setup: The account is created, automated settings are disabled, and basic configurations are completed.

• Integrations: Analytics, Search Console, and Business Profile accounts are connected to ensure proper data flow.

• Keyword Research: Start with a broad list and analyze opportunities.

• Campaign Structure: Separate ad groups are created for each service to build an organized structure.

• Ad Testing: Fixed ad texts are not used; multiple variations are tested to select the top-performing versions.

• Daily Monitoring: Negative keyword checks are performed to prevent unnecessary spending.

3. Sample Application: Video Editor Campaign

All strategies in the training are applied using real examples. The following example is from the “Video Editor Istanbul” campaign:

• Campaign Name: “Video Editor Istanbul”

• Ad Groups: General Video Editing – Reels Packages – Content Production

• Keywords: “video editor price,” “reels editing service”

• Negative Keywords: “free,” “course,” “download”

This structure is adapted to each participant’s business model and implemented directly within their own account.

4. 6-Month Evolution Plan

Google Ads performance evolves over time. The growth plan applied in the training consists of three phases:

• Month 1–3: Discovery Phase – Use a broad keyword pool, apply aggressive negative targeting, and collect data.

• Month 3–6: Optimization Phase – Focus on the top 10–20 performing keywords and eliminate weak ones.

• Month 6+: Maturity Phase – Move successful keywords to broad match and implement advanced strategies.

This system teaches every participant the logic of data-driven advertising growth.

5. Key Notes and Golden Rules

• Max Performance Campaign: Don’t activate if the budget is low or there’s insufficient data segmentation.

• Budget Rule: For daily budgets below 750 TL, use only the Search Network.

• Bid Automation: Switch to smart bidding only after enough data is collected.

• Golden Rule: Always use phrase match keywords — it delivers the most reliable results.

What You Will Gain by the End of the Training

• Ability to set up and manage your own Google Ads account

• Skills to optimize campaigns, keywords, and budgets

• Competence in analyzing conversions and reporting performance using real data

• Capability to develop a 6-month growth plan

The Online Google Ads Training teaches measurable results, not theory. By the end of the course, participants will be able to manage their digital advertising independently, data-driven, and professionally.